British Airways have just announced that they are selling out a new million pounds on upgrading the First Class experience. Among the improvements they are going to add a British Afternoon Tea service on bone china, better wine and bubbles and a more luxurious bed / seat arrangement.
This year is 100 years that BA have been around and I think theyve realised that perhaps theyve let things slip a little, and are in dnager of other airlines taking our money. Virgin Atlantic for example is relatively new to the game as far as BA is concerned, but has taken away a lot of its long haul passengers. EasyJet has also taken away a lot of its short haul passengers - so not its time for them to invest some money and buy some new planes, and smarted up the customer experience.
The thing is though, is it too liuttle too late - and did you know that Britsh Airways isnt actually British? Its owned by a Spanish company IAG who also own American Airlines. Isnt adding an afternoon tea service to the mix a little bit 1950s? It's also been romoured that BA are going to buy some second hand A380s, which other carriers have ditched for more economical craft - so it will be interesting to see how they deck those out. Hardly think it will be in the same standard as Emirates or Etihad.
Of course the First expiernece will opnly be for long haul and probably in newer planes, so where does this leave short haul and people who get to fly in the planes from the late 90s? Stuffed, really is the answer and not with scones and jam!!
To be honest I'd give it a few years and let them upgrade everything before giving it a go. You might end up paying first class prices but we stuck with a leaky aircon over your head, or a stained seat where grubby people have sat and farted for the last 20 - 30 years.
Here is the story from the news, makr up your own mind!
BA is getting fancier - more tea vicar?
No comments:
Post a Comment